Job Information
Syracuse University Part-Time Faculty: Sec. Instr. for MS Communications Online - Adv Social Media Strategy (Jan 2025) in Syracuse, New York
The S.I. Newhouse School of Public Communications is looking for a part-time instructor to be section instructor for COM 629 Advanced Social Media Strategy on Mondays 9:00pm – 10:45pm, January 13, 2025 – March 24, 2025 (3 credits).
Course Description: Students learn relevant terminology and gain hands-on experience with industry standard tools and platforms, practice methods of evaluation with advanced analytics, craft search strategy, and observe trends to drive strategy, content, and achieve business goals. Common digital team structures and best practices in management of digital teams will also be covered.
Themes explored during the course:
New in Tech & Trends (AI focus)
Big Data & Decisions: Where does it come from/how we do it/what it tells us/discussion of tools
Advertising, PR, Marketing and Social Media (Paid, Earned, Shared, Owned; INTEGRATION)
Journalism & Social (multimedia journalism)
Visual Storytelling Techniques & Strategies
Advanced Social Analytics and Google Analytics – Beyond the platforms
Management of Digital Teams. Customer Experience and Expectations
Data Driven Insights on Influence
Corporate Social Responsibility/ Corporate Activism
Ethics & Law
Advanced social strategy – it’s integrated
Personas/Segmentation
KPIs
SEO/SEM
Moz Keyword Strategy
Content Creation/Curation
Presentation